The Alternative Board was founded in 1990 and operates in 25+ countries. Liminal Quest brings this world-class methodology to Ahmedabad.
Knowing I'm not alone, others are going through the same and supporting each other through the downs and celebrating the ups. Where Google stops, TAB begins.
I now ask more and tell less to my teams. It has made them more open. Interesting to find that I have answers to most questions from my Coach — I never would have expected it.
You started this business for freedom. But somewhere along the way, the business became a cage — and you became the ceiling it can't grow past.
Every decision waits for you
Nothing moves unless you approve it. Your team has stopped thinking — they just ask you.
Nobody tells you the truth
Employees filter it. Consultants package it. Family means well but doesn't understand.
Your best people are leaving
They see no vision beyond your daily firefighting. Growth has stalled at whatever you can personally manage.
You're busy but stuck
Doing ₹100 Cr but running it like a ₹20 Cr company — because you can't see past your own blind spots.
What happens next
It dies slowly.
Decisions that should take a day take a month. By the time you act, the window has closed. Your competitors — the ones with advisors — moved faster.
Stress compounds silently. Sleep suffers. You become reactive, short-tempered — not because you're a bad leader, but because you're carrying everything alone.
Your spouse becomes your only sounding board — and they're exhausted by it. Your children see a parent who's always working, always distracted.
You play it safe. You stop innovating. The hunger that built the business gets replaced by the fear of losing what you've built.
Instead of agonizing for weeks, bring it to your board. Six experienced operators dissect it from angles you never considered. You walk out with clarity.
Your board members come from pharma, construction, IT, textiles. They've seen every trap. When you're about to make a ₹2 Cr mistake, they've already made it — or avoided it.
One major decision per month, pressure-tested and accountable. Over 3 years, your business is unrecognizable — not from one breakthrough, but from 36 months of better leadership.
You don't have to carry it alone.
Book Discovery CallWhat if you had a room full of people who've been exactly where you are — and solved it?
6-8 non-competing business owners in a structured, confidential boardroom. Real issues. Real solutions. No fluff.
Executive coaching to develop your skills, meet your goals, and become a more successful leader.
Create business plans, track KPIs, and get your business exactly where you want it to go.
Strategy meets productivity. Leadership workshops and management accelerator programs for you and your teams.
"Creating personal performance benchmarks which you are accountable for. We started using the TAB monthly report for internal reviews — it's now done before the 10th of every month."
"My Board Members were the only ones that were brutally honest with me about the changes I needed to make. It was the truth I needed to hear."
"Before TAB, we had all these instruments playing on their own. Now we put them all together, working on the same song, and playing it in tune with each other."
A personal collection from Vishal Gunani — not a generic reading list, but the ideas that shaped how I lead, coach, and build.
MICHAEL E. GERBER
"This is the book that made me realise I wasn't building a business — I was building a job for myself. If you read one book before joining TAB, make it this one."
JIM COLLINS
"The concept of Level 5 Leadership — humility combined with fierce resolve — is something I come back to every quarter. Most business owners have the resolve. Very few have the humility to ask for help."
DANIEL KAHNEMAN
"Every bad business decision I've ever made was a System 1 decision — fast, emotional, unchallenged. The boardroom forces you into System 2. That's why it works."
BEN HOROWITZ
"No book captures the loneliness of leadership better than this. Horowitz doesn't give you frameworks — he gives you the truth about what it feels like to lead when there are no good options."
JOHN DOERR
"OKRs changed how I run my own businesses. But the real insight isn't the framework — it's the accountability. When your goals are visible to others, you perform differently."
SIMON SINEK
"The circle of safety Sinek describes is exactly what a TAB board creates. A space where people feel safe enough to be honest. Without safety, there's no truth. Without truth, there's no growth."
BRENÉ BROWN
"Vulnerability is not weakness — it's the birthplace of innovation. The first time a business owner is truly vulnerable in their board meeting, everything changes. This book explains why."
JAMES CLEAR
"You don't rise to the level of your goals — you fall to the level of your systems. TAB's accountability loop is the system that makes everything else stick."
MICHAEL BUNGAY STANIER
"Hard questions change trajectories. Stanier shows you the seven questions that cut through noise and get to what actually matters. This is exactly what we practice at every TAB board meeting — and why members leave with clarity they didn't walk in with."
TED
"18 minutes that will make you question whether you've been leading from purpose or from habit."
TED
"The most-watched TED talk in history. Watch it before your first board meeting. It'll change what you're willing to say out loud."
TED
"Funny on the surface. Devastating underneath. Every business owner who's been 'meaning to' make a big decision for years needs to watch this."
2020
"I'd be lying if I didn't include this. Not because it's the best talk on the list — but because it's the most honest one I've ever given."
SHANE PARRISH
"Deep conversations with people who think for a living. No fluff, no hacks. The podcast equivalent of a TAB board meeting."
GUY RAZ
"Founders telling their real stories — not the polished versions. Every episode reminds me that behind every successful company is a person who almost quit."
STEVEN BARTLETT
"Raw, unfiltered conversations about business, psychology, and what it actually takes to lead. Bartlett asks the questions most interviewers are too polite to ask."
Great books give you ideas. A great board helps you act on them.
Book a Discovery CallNo. We have a comprehensive screening process to ensure no competitors sit on your board. Your board is a safe, non-competing space.
We offer a money-back guarantee. If you don't see value after three months, we refund your investment — no questions asked.
Members are carefully matched by business stage, ambition level, and chemistry. You'll sit with 6-8 non-competing owners from diverse industries.
TAB is not networking. No selling, no pitching. It's a structured, confidential environment focused on solving real business problems through collective wisdom and accountability.
All businesses face similar issues with strategy, people, money, and growth. You're the expert in your sector — everyone on your board is an expert in business. The diverse perspectives are precisely what makes TAB powerful.
One confidential conversation. No sales pressure. Just clarity on whether TAB is right for you.